ID:1288094
 
Your BYOND ads don't mention anything about making games. Seems like that's a huge hook for keeping people around. Players may not realize they can make their own games.

I'm also curious if you have metrics which show you how many players launch DreamMaker or how many players find their way to something which indicates their interest in developing games.

Half the point to BYOND is creating games (despite less than a fourth actively doing so), so I'm pretty sure 99% of members know that(especially since the home page tells you that you can create your own game).
Whenever I randomly mention byond to strangers I specifically mention what it means: Build Your Own Net Dream.

Though I suppose the lesser-inclined might not understand what that means, even though Byond doesn't really HAVE to make games ~ You can make almost anything with it ~ that is what I like about it.