Spotted this at work today while looking for a non-toxic paper plate substitute.

E3 is, to the best of my knowledge, the biggest event in the video game industry. Gaming magazines and web sites often build up suspense about their E3 coverage weeks or months in advance. (Someday, I hope to make the pilgrimage myself--but to gain access you have to be in the game industry, or in the media, or rich.)

You can imagine my pleasure when I noticed E3's promotional text. Too bad they spelled it wrong. Oh well... at least they're thinking along the right lines!