Yes it could be that the ad isn't relevant for you (I think most of them try to base ads on geographical location) hence why I get Australian ads.
But I would assume if they don't have anything for your area you'll end but with a blank screen.
The fact that they don't have any fall back is their issue as I would assume they take some cut from when you view the ad so they miss out and you don't get an ad, which could hurt BYOND as those users in certain areas won't see or click the ad :( .
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Theres the message, but theres not ad, just a black screen to wait for the delay to end.
My location is Spain, if that would matter.