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Here's some seriously cool stuff I've been reading up on. Hope you all find it as inspirational and helpful as I have.
Please let me know what you think.

Design Questions & Process :
http://gamification.org/wiki/Game_Design

Mechanics :
http://gamification.org/wiki/Game_Mechanics

Psychology of Gamers :
http://gamification.org/wiki/Personality_Types
I've been there before, not sure if I found it myself or read it in a Byond article. Either way, great site. Be sure to check it out Byond!