I'm not entirely sure how the Google Ads thing works. Many sites use the Google Ads thing, but what bugs me about BYOND is that many of the advertisements seem to be... overtly sexual. Well, most of them are either tee-shirt ads and ads for, shall I say "seedy" games, both of which tend to be more than a little sexual.
I'm sure I'm sounding somewhat prudish, but I just think it's a little rediculous. Especially since the advertisements are in the center of certain pages. I often have the urge to alt-tab the screen whenever someone walks behind me.
Just as an example, I clicked from this page to the "Live games" page in another tab, and the two ads that popped up both fit my complaint.
The rectangular ad was an ad for a game that clearly stole graphics from Age of Empires II and features the image of a very sexual "queen" on the bottom half of the ad, and the smaller (more squareish) ad simply features the picture of a valkerie/angel looking woman and the words "free to play", with no title or anything.
I think it's an image problem for BYOND. The site might appeal to a wider audience (dare I say females), if it didn't have ads that are clearly appealing to horny guys. Personally, I often judge sites by advertising and I'm many other people do, too.
I know that BYOND needs advertising, but it doesn't help if the advertising drives people away from the game because of the content. I don't know how much control BYOND has over what ads are put on their site by Google, but I do think it should be looked into.